We are on a mission to democratise financial inclusion, led by experts, powered by technology.

Investors in India have grown manifold with multiple do-it-yourself platforms offering quick ways to get started. However, these platforms lack the expert know how on ‘where’ to invest to meet the unique goals of their users, and that’s where we come in.

We are democratising better investing decisions through 1on1 personalised support with experienced experts who know what it takes to make investing stress free, while delivering stellar returns.

<aside> 💡 We deliver this through a seamless digital onboarding and advisory experience.

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Our core values

We exist to provide unbiased, effective and actionable financial advice to our members and become trusted partners in their journey towards stronger financial health. To aid our mission, it is critical that we hold these values true in everything that we do.

• Impact Obsessed 💰 - Our members trust us with their money and so, we must hold ourselves to the highest performance standards. We onboard highly experienced financial experts as advisors and support their expertise with scientific market research to deliver impactful returns.
• Transparency 🙋‍♀️ - ****We are transparent in our decision making process and unbiased in our advice to our customers at all times. We recommend investment products as per each member’s financial goals and risk appetite only, and never based on commission structures. ****
• Inclusive 🌍 - We champion financial independence and empowerment for all. Recognizing that investing can feel intimidating, particularly for working women, we're dedicated to demystifying personal finance and ensuring accessibility for everyone, regardless of background or experience.
• Community Driven 👥 - ****We prioritise our community, empowering members to take control of their financial future. Through ongoing communication, we provide market updates, regulatory news, and insights into new investment products alongside personalised advisory sessions.

Current openings

📑 Head of Operations

📲 Content Lead

🧐 Research Lead

We are always looking for energetic interns to join our team and are currently hiring for two internships:

• Marketing Intern
• Operations Intern